Industry Insights
From Snow King to AI digital humans, brands are turning personas from one-off campaign icons into long-term content assets. Discover why brands need their own digital personas and how growth vs. mature brands should approach execution.
Industry Insights
Global brands are transitioning from buying ad space to producing their own content. Exploring P&G's branded microdramas, China's 718 million microdrama users, AI comic dramas, and PixComic, this article examines why brands are building serialized content assets and how AI is transforming sequential storytelling.
Industry Insights
Explore why leading FMCG brands are entrusting core video content to AI companies. Learn key criteria for selecting AI video partners based on 2026 CPG trends, brand asset control, tech stack, and commercial delivery.
Industry Insights
As photorealism shifts from a novelty to a baseline requirement, brands are demanding more from AI TVCs. Explore how AI redefines brand production standards, budget structures, and creative possibilities.
Industry Insights
In 2026, the AI content industry is shifting from pure model generation to integrated workflows, content production, creator ecosystems, and commercial loops. Explore how Runway, Higgsfield, Suno, and FansAI are shaping distinct paths.
Industry Insights
AIGC lowers production barriers for AI ads while raising delivery and compliance thresholds. Discover how brands can evaluate full-service AI advertising agencies across strategy, creative control, IP compliance, and multi-channel deployment.
Industry Insights
An in-depth analysis of four major pitfalls brands face in AIGC advertising and the dual-evaluation challenge from humans and AI Agents in the agentic commerce era.
Industry Insights
A comprehensive guide categorizing China's top AIGC advertising creative agencies in 2024–2025, from full-service groups and creative boutiques to AI tech companies like FansAI and vertical platforms.