ZZ — FansAI Characters

Brand Creative Sharpshooter

13 years of creative practice, Effie Awards Greater China Marketer of the Year, Effie Awards final jury member

Led full-cycle brand creative work for Pepsi, Disney, Alibaba, and Tencent Metaverse

Brand visibility is his starting point

13 years of creative practice, Effie Awards Greater China Marketer of the Year, Effie Awards final jury member

Led full-cycle brand creative work for Pepsi, Disney, Alibaba, and Tencent Metaverse

Brand visibility is his starting point

Self-developed creative tool PIPELINE, now deployed for mass production

Multi-model parallel testing of creative hypotheses, with human judgment focused on the final strike

What he delivered to the brand is always the optimal solution